Insights
Austria· Web Analytics
Insights vs Simple Analytics
Vergelijk Insights en Simple Analytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo
Simple Analytics
Netherlands· Web Analytics
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | Insights | Simple Analytics |
|---|---|---|
| Land van herkomst | Austria | Netherlands |
| Categorie | Web Analytics | Web Analytics |
| Open source | Ja | Nee |
| Self-hosted | Nee | Nee |
| Samenvatting | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). | Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam. |
| Tags |
Insights
Cookie-Free Tracking
Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)
Custom Event and User Flow Tracking
Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)
Built-In GDPR Compliance
No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)
Lightweight and Transparent Code
The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)
Simple Analytics
Privacy by Design, No Cookies or PII
Simple Analytics collects no personal data. It uses referrers to count unique visitors without IPs or fingerprints. No consent needed, no banners required. Data processes server-side for aggregation. This setup passes strict reviews from bodies like France's CNIL. Servers encrypt data at rest and in transit, hosted solely in the Netherlands. Users avoid fines and gain trust signals for visitors. (72 words)
Clean Dashboard with Essential Metrics
The interface displays core stats: views, visitors, referrers, geography, devices, browsers, OS, screens. View trends, segments by UTM, filter results. Light/dark modes and iOS app provide access anywhere. Block own visits or IP ranges. Retention varies by plan: 30 days free, up to 5 years on Team. Intuitive for quick insights, no steep learning curve. (68 words)
AI Insights, Events, and Integrations
Query data via AI chat: "How did traffic change last week?" Track events automatically—clicks, downloads, forms. Set goals and funnels. Import Google Analytics data. Export to BI tools, Looker Studio, or API for raw/aggregated files. Email reports schedule automatically. Ad-blocker resistant for accurate counts. Lightweight script boosts speed. Plugins for WordPress, GTM, frameworks. (70 words)
Advanced Tools for Teams and Scale
Team plan adds custom views, role-based access, API exports. Enterprise offers unlimited scaling, dedicated storage, SLAs. Bypass ad blockers, block spam referrers. iOS widgets for real-time spikes. Open roadmap lets users vote features. Transparent operations share revenue, costs publicly. (52 words)