Mouseflow
Denmark· Web Analytics
Mouseflow vs Polish
Vergelijk Mouseflow en Polish op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Polish
France· Marketing Technology (MarTech) / Tag Management / Customer Data Platform
Needs review
Shortlist when you want a French-operated AI agent to rewrite and test headlines/CTAs on live traffic with minimal install. Skip when you need published subprocessors, a signed DPA on day one, self-hosting, or enterprise experiment governance. Consider VWO for mature A/B suites, or Mouseflow / Commanders Act when analytics or MarTech depth matters more than autonomous copy.
EU-operatedAI CRO agentFirst-party pixelSaaSEarly access
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | Mouseflow | Polish |
|---|---|---|
| Land van herkomst | Denmark | France |
| Categorie | Web Analytics | Marketing Technology (MarTech) / Tag Management / Customer Data Platform |
| Open source | Nee | Nee |
| Self-hosted | Nee | Nee |
| Hoofdkantoor | Niet vermeld | France |
| Juridische entiteit | Niet vermeld | DOGFOODED SAS (SIREN 107391229), 117 rue de Vaugirard, 75015 Paris |
| VS-moeder / zeggenschap | Niet vermeld | Geen bekende VS-moeder |
| CLOUD Act-blootstelling (indicatief) | Niet vermeld | Middel |
| EU-hostingstatus | Niet vermeld | Gedeeltelijk |
| Hosting / residentie | Niet vermeld | Marketing site and app responses served via Vercel (US-group cloud). No public subprocessor schedule for databases, AI inference, email, or backups. Account auth uses Google sign-in per privacy policy. |
| Samenvatting | Denmark-headquartered behavior analytics SaaS: session replay, heatmaps, friction detection, journey analytics, and AI insights for CRO and UX teams, with EU or US Google Cloud residency and a public DPA. | French AI CRO agent that rewrites headlines and CTAs from first-party visit signals, tests them on live traffic, and keeps what converts. |
| Tags |
| In één oogopslag | Mouseflow | Polish |
|---|---|---|
| HQ | Niet vermeld | Paris, France |
| Legal entity | Niet vermeld | DOGFOODED SAS (SIREN 107391229) |
| Product type | Niet vermeld | SaaS AI CRO / personalization agent |
| Install | Niet vermeld | Single head snippet |
| Commercial model | Niet vermeld | Monthly subscription with short free trial |
| Open source | Niet vermeld | No |
| Self-host | Niet vermeld | No (not documented) |
Mouseflow
Session Replays
Mouseflow records complete user sessions as videos, capturing clicks, scrolls, keystrokes, and hesitations. Teams watch exact journeys to identify bugs, UX blocks, or confusion points. Features like starring, tagging, commenting, and sharing sessions aid collaboration. Filter by device, traffic source, or custom events to review relevant interactions quickly. This replaces guesswork with visual proof of behavior.
Heatmaps
Dynamic heatmaps display clicks, scrolls, movements, attention, and geo-locations across pages. Compare segments like mobile vs. desktop or campaigns. Interactive views highlight friction areas. Data shows average load times, hover-to-click rates, and ignored elements. Exportable insights help refine layouts without trials.
Friction Detection
Automatic scoring detects rage clicks, dead clicks, hesitations, form abandons, and JavaScript errors. Mina AI diagnoses issues and suggests fixes. Track trends over time, compare to industry benchmarks, and get alerts. Link directly to session replays for context. Prioritize high-impact problems to cut drop-offs.
Journey Analytics
Maps user paths across pages, showing common routes and drop-offs. Group similar pages, segment traffic, and watch converted vs. dropped users. Connects to funnels and replays for full visibility. Reveals hidden patterns affecting revenue.
Polish
Visit-aware headline and CTA rewriting
Uses first-party visit context (source, campaign, device, new vs returning) to draft headlines and CTAs in the site language and configured brand voice, without changing logo, colors, or layout.
Live-traffic keep-what-converts loop
Serves variants on real visitors, allocates more traffic to what converts, and rewrites underperformers. Early access focuses on headlines/CTAs; fuller per-visitor page layouts are described as early-member rollout.
Plain-language decision feed with human control
Every audience, page, and result lands in a readable feed. Operators set voice instructions, approve or auto-publish pages, steer tone, or pause anything.
One-line install across common stacks
A single script tag in the page head covers Next.js, Webflow, WordPress, Shopify, or plain HTML. Returning visitors are described as served from cache so the pixel stays async and light.
First-party conversion pixel
Measurement is Polish's own first-party pixel, independent of your analytics stack. Marketing claims no cookies; the privacy policy still describes an anonymous identifier stored in the browser, so treat cookie claims as needing legal review.
| Assurance & compliance | Mouseflow | Polish |
|---|---|---|
| Independent security / no-logs audit | Niet vermeld | Not found No public security or audit page located. |
| ISO 27001 | Niet vermeld | Not found No ISO claim found on getpolish.app. |
| SOC 2 / SOC 3 | Niet vermeld | Not found No SOC 2/3 claim found. |
| GDPR / EU data protection | Niet vermeld | Vendor claimed EU (French) controller entity and a public privacy policy exist; confirm lawful basis, DPA, and cookie/identifier treatment for your sites. |
| US CLOUD Act exposure (indicative) | Niet vermeld | Partial EU entity / no known US parent, but public site runs on Vercel and account auth uses Google. Backend subprocessors unpublished. Not legal advice. |
| Data processing agreement (B2B) | Niet vermeld | Not found No public DPA download or in-product DPA link found; email hello@dogfooded.com. |
| EU AI Act | Niet vermeld | Unknown Product is AI-centric (autonomous copy generation) but no AI Act classification or documentation was published on the site. |
| Considerations & known limitations | Mouseflow | Polish |
|---|---|---|
| No public subprocessor or region list | Niet vermeld | Medium Hosting beyond Vercel edge headers and Google sign-in is unpublished. Procurement should request a subprocessor schedule and regions before production on personal data-heavy sites. |
| Cookieless marketing vs stored browser identifier | Niet vermeld | Medium Marketing promises no cookies while the privacy policy describes an anonymous identifier stored in the browser. Legal review is needed for consent banners and ePrivacy. |
| Early-access feature scope | Niet vermeld | Low Fuller per-visitor page layouts are still rolling out; today's verified core is headline/CTA rewriting and testing. |
| US-group cloud and auth dependencies | Niet vermeld | Medium Vercel-served app and Google sign-in create US CLOUD Act-relevant paths even though the legal entity is French. |
Geschiktheid
Mouseflow
Best fit when
Niet vermeld
Poor fit when
Niet vermeld
Polish
Best fit when
- Founders or lean growth teams without a dedicated CRO function
- Sites that can paste one head snippet (Next.js, Webflow, WordPress, Shopify, HTML)
- Teams that want AI-written headline/CTA variants tested on real traffic
- Buyers who need a French SAS contracting entity for MarTech shortlists
- Operators who want pause/approve controls and a plain-language change feed
Poor fit when
- Orgs that require a public subprocessor list, SOC 2/ISO pack, or in-product DPA before pilot
- Teams that need self-hosting or Google-free authentication
- Enterprises needing mature multivariate governance comparable to VWO-class platforms
- Buyers seeking a full analytics, CDP, or tag-management suite rather than CRO copy automation
Consider instead when
When: You need a mature experiment / A/B platform with deeper governance
Consider: VWO
US incumbent; stronger classic experiment tooling, weaker AI-autonomous copy story than Polish.
When: You primarily need European web analytics or session insight, not autonomous copy CRO
Consider: Mouseflow or Piwik PRO
Analytics depth first; they do not replace Polish's rewrite-and-test agent.
When: You need French/EU MarTech, tag management, or CDP breadth
Consider: Commanders Act
Broader MarTech stack; not an AI headline agent.
Open questions for due diligence
Mouseflow
Niet vermeld
Polish
- Will DOGFOODED SAS sign a B2B DPA and publish subprocessors (hosting, AI model provider, email, backups) with regions?
- Where is optimization/visitor data stored at rest, and is an EU-only processing path available?
- How is the anonymous browser identifier implemented if marketing claims no cookies (localStorage, cookie, other)?
- Is non-Google authentication planned for workspace accounts?
- What AI model providers process page copy, and is customer content retained for training?