Meer dan 210.000 websites over de hele wereld vertrouwen op Mouseflow om gebruikerssessies vast te leggen en heatmaps te genereren, die onthullen waar bezoekers klikken, scrollen en pagina's verlaten. Dit Deense platform, opgericht in 2009, helpt teams wrijvingen op te sporen, zoals woedeklikken en aarzelingen die conversies schaden. Mouseflow, met hoofdkantoor in Kopenhagen en een kantoor in Austin, Texas, verwerkt geanonimiseerde gegevens in overeenstemming met strikte privacynormen. Marketing-, UX-, e-commerce- en analyseprofessionals gebruiken de opnames en AI-inzichten om echte problemen op te lossen in plaats van te raden. Retailer Megabad verhoogde bijvoorbeeld de conversies met 78% nadat hij problemen met de betalingsstroom had aangepakt die tijdens sessieherhalingen waren geïdentificeerd. Op dezelfde manier verhoogde Derek Rose het aantal mobiele conversies met 37% door woedeklikken op te lossen. Deze resultaten komen voort uit concrete gegevens over gebruikersgedrag, en niet uit aannames.
Mouseflow
Denmark-headquartered behavior analytics SaaS: session replay, heatmaps, friction detection, journey analytics, and AI insights for CRO and UX teams, with EU or US Google Cloud residency and a public DPA.
This entry was drafted from publicly available information and still needs human review before treating it as final due-diligence guidance.
Key capabilities
Mouseflow records complete user sessions as videos, capturing clicks, scrolls, keystrokes, and hesitations. Teams watch exact journeys to identify bugs, UX blocks, or confusion points. Features like starring, tagging, commenting, and sharing sessions aid collaboration. Filter by device, traffic source, or custom events to review relevant interactions quickly. This replaces guesswork with visual proof of behavior.
Dynamic heatmaps display clicks, scrolls, movements, attention, and geo-locations across pages. Compare segments like mobile vs. desktop or campaigns. Interactive views highlight friction areas. Data shows average load times, hover-to-click rates, and ignored elements. Exportable insights help refine layouts without trials.
Automatic scoring detects rage clicks, dead clicks, hesitations, form abandons, and JavaScript errors. Mina AI diagnoses issues and suggests fixes. Track trends over time, compare to industry benchmarks, and get alerts. Link directly to session replays for context. Prioritize high-impact problems to cut drop-offs.
Maps user paths across pages, showing common routes and drop-offs. Group similar pages, segment traffic, and watch converted vs. dropped users. Connects to funnels and replays for full visibility. Reveals hidden patterns affecting revenue.
Veelgestelde Vragen
Yes, a Free Forever plan covers 500 sessions per month on one site, including core features like replays, heatmaps, and friction detection. Paid plans start at $25/month for more volume and retention.
Yes. Mouseflow uses anonymized data only, complies with GDPR, CCPA, LGPD, and others. Features include masking tools, IP exclusion, consent integration, and AES-256 encryption.
- Hotjar: Simpler heatmaps/surveys, less analytics depth.
- Fullstory: Enterprise replays, higher cost/complexity.
- Contentsquare: Full DX analytics, geared to large firms.