Piwik PRO vs Plausible Analytics

Vergelijk Piwik PRO en Plausible Analytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Google Analytics, Matomo

Gemarkeerde rijen verschillen tussen de twee producten.

Piwik PRO vs Plausible Analytics: Overzicht
KenmerkLogo: Piwik PROPiwik PROLogo: Plausible AnalyticsPlausible Analytics
Land van herkomstPolandEstonia
CategorieWeb AnalyticsWeb Analytics
Open sourceNeeJa
Self-hostedNeeJa
Samenvatting

Polish privacy-first analytics suite combining web and mobile analytics, tag management, consent management, and real-time data activation for regulated teams.

Estonian open-source, cookieless web analytics (AGPLv3): lightweight script, EU-owned hosting on Hetzner/UpCloud/Bunny, managed Cloud plus self-hosted Community Edition.

Tags
analyticsprivacygdprsaashipaaconsent-managementtag-managerenterpriseapi
analyticsprivacygdprsaasweb-analyticsopen-sourcecookielessself-hostedestoniagoogle-analytics-alternative

Piwik PRO

  • Analytics Module

    Tracks web, mobile, product, and e-commerce interactions with 100% data fidelity—no sampling or caps. Real-time dashboards show live visitor behavior up to 24 hours back in top plans. Custom funnels, segmentation, and reports reveal drop-offs and paths. E-commerce specifics include revenue attribution and cart abandonment. Integrates with Shopify, BI tools, and Google Ads/Search Console for unified views. A neurorehabilitation hospital reported 40% more patient referrals after optimizing with these insights.

  • Tag Manager

    Deploys and manages tracking tags server-side or client-side, reducing load times and blocking risks. Debug tools verify setups instantly. Supports custom variables, triggers, and consent-linked firing. Streamlines migrations from Google Tag Manager, with templates for popular tools. Finance teams use it for compliant campaign tracking without third-party cookies.

  • Consent Manager

    Built-in CMP (powered by Cookie Information) scans sites, generates banners, and enforces preferences across 140+ regulations. Cookieless tracking continues for opted-out users via first-party methods. Handles data subject requests without code. Public sector users like the Dutch government deploy it for Digital Omnibus alignment, ensuring legitimate interest for analytics without blanket consent.

  • Data Activation

    Acts as a lightweight CDP, building profiles from behavioral events for real-time personalization. Sends segments to ad platforms, triggers emails, or shows on-site messages—like nudges for pricing page abandoners. Limits scale with plans (300 to unlimited profiles monthly). An energy provider cut customer journey steps using these activations.

Plausible Analytics

  • Cookievrij privacy-tracking

    Geen PII/cookies — geaggregeerde EU-data. Voordelen: direct AVG-conform zonder consent, bezoekersvertrouwen, geen boetes.

  • Lichtgewicht, snel script

    75× kleiner dan GA, realtime dashboard. Verbetert SEO/snelheid, lage CO₂-voetafdruk — bruikbare inzichten eenvoudig.

  • Geavanceerde inzichten en integraties

    Doelen/funnels/omzet/segmenten; GSC/WordPress. Diepe analyse zonder complexiteit.