Een fabrikant van ankersystemen ontdekte dat 98-99% van zijn online transacties overeenkwamen met de boekhoudgegevens nadat hij was overgestapt op Piwik PRO, vergeleken met 30% onder Google Analytics. Dit niveau van attributienauwkeurigheid komt voort uit het geen-steekproefbeleid van het platform en de volledige gegevensverzameling, zelfs in omgevingen met beperkte toestemming. Piwik PRO is ontwikkeld in Polen en wordt gebruikt door organisaties als de Europese Commissie en Microsoft en pakt een kernspanning voor digitale teams aan: het verzamelen van betrouwbare gebruikersinzichten zonder privacyschendingen. De suite omvat web- en mobiele tracking op duizenden sites over de hele wereld. Servers in de EU zorgen ervoor dat gegevens binnen de conforme grenzen blijven. Sinds de lancering ruim tien jaar geleden is de tool uitgegroeid van een analyse-extensie tot een volledig platform met tagbeheer en realtime activeringsfuncties. Teams in gereguleerde sectoren vertrouwen erop om trechters bij te houden, aangepaste rapporten te bouwen en te integreren met BI-systemen, en dit alles terwijl ze voldoen aan standaarden zoals AVG en HIPAA.
Piwik PRO
Polish privacy-first analytics suite combining web and mobile analytics, tag management, consent management, and real-time data activation for regulated teams.
This entry was drafted from publicly available information and still needs human review before treating it as final due-diligence guidance.
Key capabilities
Tracks web, mobile, product, and e-commerce interactions with 100% data fidelity—no sampling or caps. Real-time dashboards show live visitor behavior up to 24 hours back in top plans. Custom funnels, segmentation, and reports reveal drop-offs and paths. E-commerce specifics include revenue attribution and cart abandonment. Integrates with Shopify, BI tools, and Google Ads/Search Console for unified views. A neurorehabilitation hospital reported 40% more patient referrals after optimizing with these insights.
Deploys and manages tracking tags server-side or client-side, reducing load times and blocking risks. Debug tools verify setups instantly. Supports custom variables, triggers, and consent-linked firing. Streamlines migrations from Google Tag Manager, with templates for popular tools. Finance teams use it for compliant campaign tracking without third-party cookies.
Built-in CMP (powered by Cookie Information) scans sites, generates banners, and enforces preferences across 140+ regulations. Cookieless tracking continues for opted-out users via first-party methods. Handles data subject requests without code. Public sector users like the Dutch government deploy it for Digital Omnibus alignment, ensuring legitimate interest for analytics without blanket consent.
Acts as a lightweight CDP, building profiles from behavioral events for real-time personalization. Sends segments to ad platforms, triggers emails, or shows on-site messages—like nudges for pricing page abandoners. Limits scale with plans (300 to unlimited profiles monthly). An energy provider cut customer journey steps using these activations.
Veelgestelde Vragen
It offers a 30-day free trial for the Business plan (no credit card upfront). Paid tiers start at €35/month for up to 2 million actions. Enterprise is custom from €366/month.
Yes. Features like EU hosting, data anonymization, consent tools, and 100% ownership align with GDPR, CCPA, and 140+ laws. It's built for legitimate interest analytics without consent where allowed.
Matomo (open-source, self-hosted), Google Analytics (free but US-based, modeled data), Adobe Analytics (enterprise-scale, higher cost). Piwik PRO excels in out-of-box privacy and activation.