B2B-kopertrajecten duren vaak langer dan zes maanden, waarbij 70% plaatsvindt vóór de verkoop, volgens Dreamdata's analyse van duizenden klanten. Door deze ontkoppeling blijven marketeers gissen naar de effectiviteit van het kanaal. Dreamdata, ontwikkeld in Kopenhagen, Denemarken, pakt dit aan door gegevens van meer dan 100 tools te consolideren in één enkel overzicht van accountinteracties, van anonieme bezoeken tot gesloten deals. Het platform werd in 2018 gelanceerd en helpt teams de opbrengst nauwkeurig toe te wijzen en gegevens te activeren voor advertenties en verkoopwaarschuwingen. Met 67 miljoen dollar opgehaald, waaronder een Series B-bedrag van 55 miljoen dollar in 2024, bedient Dreamdata duizenden wereldwijde B2B-bedrijven vanuit het Deense hoofdkantoor en het kantoor in New York.
Dreamdata
B2B revenue attribution and activation platform from Denmark: unified account journeys, multi-touch ROI, AI intent signals, and audience syncs to major ad networks.
This entry was drafted from publicly available information and still needs human review before treating it as final due-diligence guidance.
Key capabilities
Users view detailed, interactive timelines for accounts, capturing web visits, email opens, ad clicks, and sales stages. This reveals patterns across channels without manual stitching, helping teams spot engagement gaps early. Benefits include shared visibility for marketing and sales, reducing disputes over credit.
The platform applies AI models to assign revenue credit across channels, campaigns, and content. It supports custom models and calculates metrics like ROAS and ROI. Teams use this for scalable reports that tie spend to pipeline, with AI summaries for quick reads.
Build dynamic audiences from journey data and sync daily to LinkedIn, Google, and others. AI detects intent signals, like repeated high-value page views, and notifies sales via Slack or Teams. Offline conversions sync back to platforms, improving bid optimization for revenue over clicks.
Veelgestelde Vragen
Yes, a Free plan costs $0/month with basics like web analytics, audience building, and benchmarks (2 months history, 5 seats). Paid tiers start at $750/month for Activation (2 years history, ad syncs), with custom pricing for full attribution features. Trials available without credit card.
Yes, Dreamdata is GDPR compliant, SOC 2 Type II certified, and adheres to U.S. privacy standards. Its Trust Center details security measures.
- Hockeystack: Strong in journey tracking but limited ad activation.
- 6sense: ABM-focused with intent, less attribution depth.
- Demandbase One: Account-based, weaker on multi-touch revenue models.