etracker vs Insights

Vergleichen Sie etracker und Insights nach Funktionen, Rechtsraum, Nachweisen und Einsatzpassung.

Beide als Alternativen zu: Google Analytics, Matomo

Hervorgehobene Zeilen unterscheiden sich zwischen den Produkten.

etracker vs Insights: Überblick
MerkmalLogo: etrackeretrackerLogo: InsightsInsights
HerkunftslandGermanyAustria
KategorieWeb AnalyticsWeb Analytics
Open SourceNeinJa
Self-HostedNeinNein
Zusammenfassung

German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers.

Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).

Tags
analyticsprivacygdprcookielessmarketing-analyticssaasconsent-managemente-commerce
analyticsprivacygdpropen-sourcecookie-freefirebase

etracker

  • Interactive Dashboard and Reports

    The dashboard provides KPI overviews like visits, conversions, and bounce rates, segmented by device, location, or source. Users drill down dynamically across dimensions such as pages, campaigns, or custom segments. Reports export to CSV, PDF, or BI tools like Power BI. Near-real-time updates (under 30 minutes) help monitor live performance.

  • Onsite and UX Analysis

    Track user paths, scroll depths via scrollmaps projected on pages, and form interactions. Scroll reports segment by device or origin, showing engagement like time spent or exit points. Content analysis covers popular pages, internal searches, and downloads, revealing optimization opportunities without code changes.

  • E-Commerce and Marketing Tracking

    For stores, it measures funnels from product views to purchases, including carts, vouchers, and abandoned baskets at item level. Marketing tools handle UTM parameters, multi-attribution models, and server-side uploads to Google Ads, Meta, TikTok, and Microsoft Ads. Live journeys replay sessions in real time.

Insights

  • Cookie-Free Tracking

    Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)

  • Custom Event and User Flow Tracking

    Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)

  • Built-In GDPR Compliance

    No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)

  • Lightweight and Transparent Code

    The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)