Friendly Analytics vs Publytics

Vergleichen Sie Friendly Analytics und Publytics nach Funktionen, Rechtsraum, Nachweisen und Einsatzpassung.

Beide als Alternativen zu: Fathom Analytics, Google Analytics, Matomo

Hervorgehobene Zeilen unterscheiden sich zwischen den Produkten.

Friendly Analytics vs Publytics: Überblick
MerkmalLogo: Friendly AnalyticsFriendly AnalyticsLogo: PublyticsPublytics
HerkunftslandSwitzerlandItaly
KategorieWeb AnalyticsWeb Analytics
Open SourceJaNein
Self-HostedJaNein
Zusammenfassung

Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.

Cookieless web analytics SaaS for digital publishers: unsampled real-time and historical metrics, multi-site Network views, GA import, and EU-hosted measurement from an Italian company.

Tags
privacygdpranalyticsmatomoopen-sourceswitzerlandnfadpenterpriseself-hosted
privacygdprweb-analyticscookielesspublishersreal-time

Friendly Analytics

  • Cookieless Tracking and No Banner Requirement

    Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.

  • Heatmaps, Session Recordings, and Funnels

    Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.

  • Tag Manager, A/B Testing, and E-Commerce Tracking

    A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

Publytics

  • Real-Time Monitoring

    Publytics shows live pageviews, unique visitors, and top pages minute-by-minute, with options for 1-, 5-, or 30-minute spans. No sampling ensures exact counts, unlike GA4's estimates. Publishers spot traffic spikes from social shares or breaking news instantly, aiding quick editorial responses.

  • Customizable Dashboards and Reports

    Users build reports with standard or custom metrics like author tags or categories. Filter tables via a query builder for SQL-like precision. Export as PDF or CSV without limits. Multi-site networks combine data from up to 20 sites (Business plan), revealing group trends.

  • Historical Data Import and Long-Term Storage

    Pull in GA4 or other data to maintain continuity. Plans retain 5-10 years or unlimited history. Compare periods, track growth over decades, and analyze geographies down to cities. Custom events track CTAs, while UTM parameters monitor campaigns.