Friendly Analytics
Switzerland· Web Analytics
Friendly Analytics vs Simple Analytics
Vergleichen Sie Friendly Analytics und Simple Analytics nach Funktionen, Rechtsraum, Nachweisen und Einsatzpassung.
Beide als Alternativen zu: Fathom Analytics, Google Analytics, Hotjar, Matomo
Simple Analytics
Netherlands· Web Analytics
Hervorgehobene Zeilen unterscheiden sich zwischen den Produkten.
| Merkmal | Friendly Analytics | Simple Analytics |
|---|---|---|
| Herkunftsland | Switzerland | Netherlands |
| Kategorie | Web Analytics | Web Analytics |
| Open Source | Ja | Nein |
| Self-Hosted | Ja | Nein |
| Zusammenfassung | Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options. | Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam. |
| Tags |
Friendly Analytics
Cookieless Tracking and No Banner Requirement
Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.
Heatmaps, Session Recordings, and Funnels
Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.
Tag Manager, A/B Testing, and E-Commerce Tracking
A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.
Simple Analytics
Privacy by Design, No Cookies or PII
Simple Analytics collects no personal data. It uses referrers to count unique visitors without IPs or fingerprints. No consent needed, no banners required. Data processes server-side for aggregation. This setup passes strict reviews from bodies like France's CNIL. Servers encrypt data at rest and in transit, hosted solely in the Netherlands. Users avoid fines and gain trust signals for visitors.
Clean Dashboard with Essential Metrics
The interface displays core stats: views, visitors, referrers, geography, devices, browsers, OS, screens. View trends, segments by UTM, filter results. Light/dark modes and iOS app provide access anywhere. Block own visits or IP ranges. Retention varies by plan: 30 days free, up to 5 years on Team. Intuitive for quick insights, no steep learning curve.
AI Insights, Events, and Integrations
Query data via AI chat: "How did traffic change last week?" Track events automatically—clicks, downloads, forms. Set goals and funnels. Import Google Analytics data. Export to BI tools, Looker Studio, or API for raw/aggregated files. Email reports schedule automatically. Ad-blocker resistant for accurate counts. Lightweight script boosts speed. Plugins for WordPress, GTM, frameworks.
Advanced Tools for Teams and Scale
Team plan adds custom views, role-based access, API exports. Enterprise offers unlimited scaling, dedicated storage, SLAs. Bypass ad blockers, block spam referrers. iOS widgets for real-time spikes. Open roadmap lets users vote features. Transparent operations share revenue, costs publicly.