fusedeck® vs Piwik PRO

Track: Consent-Free Data Collection

The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.

Analyse: Reports and Dashboards

Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.

Activate: On-Site Optimization Tools

Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.

Analytics Module

Tracks web, mobile, product, and e-commerce interactions with 100% data fidelity—no sampling or caps. Real-time dashboards show live visitor behavior up to 24 hours back in top plans. Custom funnels, segmentation, and reports reveal drop-offs and paths. E-commerce specifics include revenue attribution and cart abandonment. Integrates with Shopify, BI tools, and Google Ads/Search Console for unified views. A neurorehabilitation hospital reported 40% more patient referrals after optimizing with these insights.

Tag Manager

Deploys and manages tracking tags server-side or client-side, reducing load times and blocking risks. Debug tools verify setups instantly. Supports custom variables, triggers, and consent-linked firing. Streamlines migrations from Google Tag Manager, with templates for popular tools. Finance teams use it for compliant campaign tracking without third-party cookies.

Consent Manager

Built-in CMP (powered by Cookie Information) scans sites, generates banners, and enforces preferences across 140+ regulations. Cookieless tracking continues for opted-out users via first-party methods. Handles data subject requests without code. Public sector users like the Dutch government deploy it for Digital Omnibus alignment, ensuring legitimate interest for analytics without blanket consent.

Data Activation

Acts as a lightweight CDP, building profiles from behavioral events for real-time personalization. Sends segments to ad platforms, triggers emails, or shows on-site messages—like nudges for pricing page abandoners. Limits scale with plans (300 to unlimited profiles monthly). An energy provider cut customer journey steps using these activations.