fusedeck®
Switzerland· Web Analytics
fusedeck® vs Insights
Vergelijk fusedeck® en Insights op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo
Insights
Austria· Web Analytics
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | fusedeck® | Insights |
|---|---|---|
| Land van herkomst | Switzerland | Austria |
| Categorie | Web Analytics | Web Analytics |
| Open source | Nee | Ja |
| Self-hosted | Nee | Nee |
| Samenvatting | Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks. | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). |
| Tags |
fusedeck®
Track: Consent-Free Data Collection
The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.
Analyse: Reports and Dashboards
Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.
Activate: On-Site Optimization Tools
Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.
Insights
Cookie-Free Tracking
Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)
Custom Event and User Flow Tracking
Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)
Built-In GDPR Compliance
No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)
Lightweight and Transparent Code
The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)